Clik here to view.
The problem with automated sentiment analysis
Sentiment analysis is a complex beast. Even for humans. Consider this statement: “The hotel room is on the ground floor right by the reception”. Is that neutral, or is it positive or negative? Well the...
View ArticleClik here to view.
Social media monitoring review 2010 – download the final report
Over the last few months we’ve been conducting an in-depth review of the leading social media monitoring tools in conjunction with our sister company, FreshMinds Research. We’ve compared how Alterian,...
View ArticleClik here to view.
Three ways to act on your social media monitoring
Image by Chewy Chua via Flickr This week we published the final report in our Review of Social Media Monitoring Tools (download the final report here). Reflecting on the report and its findings with...
View ArticleClik here to view.
What type of brand are you online?
Image via Wikipedia There are four types of brands online, and you can distinguish between them by listening to and analysing the conversations about the brands. This is an insightful takeaway from...
View ArticleFreshNetworks Blog: Top five posts in June
Image by always13 via Flickr As a social media agency, FreshNetworks aims to bring you the best posts in social media, online communities, marketing and customer engagement online. In case you missed...
View Article
